Company News

Ulta Launches Conscious Beauty

An initiative focused on delivering transparency to consumers.

This week, Ulta Beauty launched Conscious Beauty at Ulta Beauty in all stores and on ulta.com. The holistic initiative focuses on delivering transparency to inspire more informed, conscious product choices for guests, their loved ones and the environment.   According to Ulta Beauty’s proprietary research, an overwhelming 75% of consumers wish it were easier to know which products are truly clean while 63% of clean buyers state “safer for the planet” options are somewhat or very important. Consci...

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